Conejo Productions – Homes for the Homies

Documentary 2011

Homes for the Homies examines the artistic, social, and political meanings of De Losa’s artwork at the center of a community undergoing displacement through gentrification and where public and private spaces are transforming rapidly, highlighting spaces and places that have undergone dramatic demographic change.
Homies are one-inch figurines molded to represent the eclectic mix of personalities of West Coast Chicano communities. Created by artist Dave Gonzalez, Homies have gone from corner store quarter machine fare to sought-after commodities with collectors engaging in bidding wars. Cynthia De Losa, a 3rd generation native of San Francisco discovered Homies down the street from her work at Precita Eyes Mural Center. Ecstatic, De Losa has been using Homies for shadow box art placing Homies in various iconic locations of San Francisco, creating lively street scenes of a vibrant Latino community.

Calling upon her own memories of growing up as a Pachuca in The Mission District of San Francisco, De Losa creates a scene where these individual figurines create community and finally have a home while simultaneously re-claiming spaces of San Francisco that have since been gentrified during De Losa’s lifetime.


2012 – North East Los Angeles Film Festival, Los Angeles, CA

2012 – Reel Rasquache Film Festival, Los Angeles, CA

2010 – Mission Cultural Center: Videofest – Maps and Territories

2009 – Homes is Something I carry with Me, Art Exhibit and Film Festival (6 minute version)

Cindy in front of Herb’s now Toast.

Annual Carnival parade on 24th St. made miniature.

Additional Credits

Videography – Mara Waldhorn